Negative Effects of Gender Discrimination at Workplaces in...

Recently, gender inequality is being emphasized as an acute and persistent problem. In the USA, this is predominantly due to that fact that women are demanding their rights at workplaces. Mostly, they try harder to be appropriate and successful in their careers rather than men. ‘Differential treatment within the labor market is what we refer to as labor market discrimination’ (Ehrenberg and Smith, 2012, p398). Gender discrimination against women in the market place reduces the available talent in workplaces and has negative consequences on the country. Gender discrimination in the United States can lead to damages to the effectiveness of labor market such as unequal employment regulations, less promotion chances and unfair wage†¦show more content†¦The current orthodoxy on that delicate issue is that females are less likely to manage several people or run a company rather than males. As proposed by Catalyst (cited in Berry, D., and Bell, M., 2012, p238) males ar e dominating the top in case of inequality in economics and social authority. ‘Gender inequality in the workplace is related to the differential distribution of men and women across positions of power, prestige and responsibilities, and studies show that women are less likely than men to hold authority positions’ (Rosenfeld, et al. cited in Birkelund, G., and Sandnes, T., 2003, p204). To conclude, discernibility in promoting workers in accordance with their gender is one of the most harmful aspects of discrimination. Ultimately, unfair wage distribution is associated to be the last effect of sex discrimination. A number of studies analyse wage disparity as a consequence of occupational discrimination. ‘A recent study, for instance, finds that a woman working in an occupation where at least 75 percent of the coworkers are women earns about 14 percent less than a comparable woman working in an occupation where more than 75 percent of the coworkers are men’ (Borjas, 2010, p403). Moreover, Borjas states that in the United States, wage differential is produced by constituting a number of females in few occupations and at the same time, it diminishes the gainings of so-called women jobs (2010, p403).Show MoreRelatedWhen People Think Of Discrimination, They Tend To Think1254 Words   |  6 Pagespeople think of discrimination, they tend to think back to older times of slavery, racism, and an underdeveloped country. Sadly, discrimination actual plays a large role in the workplace of today. Discrimination is defined as â€Å"treating a person or particular group of people differently, especially in a worse way from the way in which you treat other people, because of their skin color, sex, sexuality, etc.† according to the Cambridge Dictionary (Cambridge University Press 1). Discrimination comes in manyRead MoreThe Underlying Reasons For The Lack Of Female Politicians1433 Words   |  6 Pagestypes of discrimination they face because of their gender. The first premise of the op-ed will be to show that social inequality continues to exist in the form of the gender wage gap. Secondly, negative media portrayal contributes to the lack of support for female politicians. Both of these premises are useful in showing that discrimination makes it difficult for women in the political arena because they have less monetary support as well as populace rallying behind them. Lastly, gender and partyRead MoreDiscrimination Based On Sexual Orientation Essay1492 Words   |  6 Pagesjust system should view all people no matter what their race, gender, or social class is. In a world where Lesbians, gays, bisexuals, and transgender people are being slandered, it is hard for them to get jobs because of their sexual preferences or how they identify. Gays and lesbians who choose to come out around â€Å"straight† people they work with will probably face at least some (if not much) discrimination. During work, â€Å"discrimination based on sexu al orientation must not be tolerated in any formRead MoreLegal Protection Has Not Prevented Women And Girls Being Discriminated Essay1493 Words   |  6 PagesLegal Protection has not Prevented Women and Girls Being Discriminated Again People are very judgmental, and they make decision based on some appearance. They treat women and girls differently based on their gender. We have been seeing discrimination over female throughout the history. Women are as strong as men, and they are equally intelligence. Women and girls are being discriminated because of their sex, and their roles, the role that were known for female when human race has started. InRead MoreEssay Dispelling the Myths of Ageism3422 Words   |  14 Pagesand judged solely on the basis of their chronological age (Berger, 2008). Our western culture has embedded ageism into our everyday lives, and we may not be able to identify the ageist behavior when it occurs. Older adults are frequently given negative labels such as senile, sad, lonely, poor, sexless, ill, dependent, demented, and disabled. (McGuire, Klein, Shu-Li, 2008) It is inevitable that we will experience decline in physical and mental capacities. However, the timing, quality, and degreeRead MoreVarious Aspects and Various Types of Discrimination Essay3444 Words   |  14 Pagespeople some individual doesn’t treat some people equally and behaves very badly and think in a negative way about other people, this is called discrimination. This is one of the major problems which the whole world is facing. The purpose of my research is to study the va rious aspects and various types of discrimination and then find out who all are and how they are getting effected by this discrimination and then I will come up with dome recommendations to solve this problem. People don’t treat otherRead MoreWorkplace Diversity : The Visible Or Invisible Differences Among Employees Of An Organization1653 Words   |  7 PagesWorkforce Diversity defines the visible or invisible differences among employees of an organization and could be divided in to three major components such as Primary, Secondary and Organizational and Community. Factors such as Age, Gender, Sexual Orientation, Ethnicity represents Primary while Appearance, Educational Background, Marital Status, Work experience represents Secondary and Job position, Specialization, Nationality, Life stage represents Organizational and Community. In recent years, organizationsRead More Affirmative Action Essay1664 Words   |  7 Pageswell. Every sector in America would be equal and unprejudiced - or so proponents say. On the other hand, adopting affirmative action would force many employers to replace hard-working employees with those of less qualification simply due to their gender or ethnic background. Many people feel that affirmative action would be very beneficial to our society. They have many thought-inspiring arguments. Some claim that we owe blacks for what we took from them in the past. We gave them a setback in ourRead MorePolicy Background : Pay Fairness Act2592 Words   |  11 Pagespaper contains a background about the pay fairness act which is legislation that aims to reduce the gender wage gap in the United States. The first part will describe how the legislation started and how it has changed over time. Also, I will be showing the importance of the act and the obstacles it has faced in congress. The second part of this paper will highlight some alternatives to solving the gender wage gap problem, and I will be describing why I think the Pay Fairness Act is the best solutionRead MoreAdolescent Bullying : A Survey Measuring Adolescent s Responses Regarding Self Confidence2289 Words   |  10 Pagestext messages and the identity of the stu dent remained anonymous to the surveyor and other respondents. Students coming from Hispanic and Asian ethnicities responded being with victims of bullying due to discrimination. Key words: Adolescence bullying High school students Discrimination Victim Self-confidence Supportiveness Secureness Integrity Judgement How is it to be a target of adolescent bullying? The importance of human morale, integrity, and respect is known when a person goes

Symbolism in A Good Man is Hard to Find and Araby Essay

Symbolism In the short story, â€Å"A Good Man is Hard to Find†, by Flannery OConnor, every object including the characters are symbols. The Grandmother for example is the one and only dynamic character, represents all of us who have had to feel grief or needed to ask for forgiveness. As Flannery OConnor has suggested, the story is a spiritual journey because of the Grandmothers quandaries. In the beginning of the story the Grandmother is obsessed with everything worldly and superficial. She cares only about how others perceive her, â€Å"Her collars and cuffs were white organdy trimmed with lace and at her neckline she had pinned a purple spray of cloth violets containing a sachet. In case of an accident, anyone seeing her dead on the†¦show more content†¦He acts like a mirror. He lets whatever the Grandmother says bounce right off him. He never really agrees with her or disagrees, and in the end he is the one who kills her. His second to last line, â€Å"She would of been a good woman,† The Misfit said, â€Å"if it had been somebody there to shoot her every minute of her life,†(OConner 425). might be the way OConner felt about most of us alive, or how she felt that God must feel about us. The third, and final stage of the Grandmother is the moment of recovery. She finally sees The Misfit for who he really is, a person just like her. He is not someone who was made by his social class. He is a simple human being just like her. At this point she sees herself in relation to everyone else. S he finally realizes that her class does not make her. Society makes the class, and she just fits into it. She shows this by claiming that The Misfit could be one of her own beloved children. For the longest time in her life, she reasoned with the final judger, and her redemption all add up to the spiritual plight that we all must take in life. Everyone may not all be Christians, but the journey of spirituality applies to everyone. We all must travel it at some point. We all know it, and that makes this story common to us all. I think that â€Å"A Good Man is Hard to Find† is written partially in order to â€Å"convert† people who have not yet fully accepted the Christian faith. O’Conner, herself obviously being a strong believer in Christianity,Show MoreRelatedGrowing Up in Dublin in The Dubliners Essay3039 Words   |  13 Pagesthe last book is called The Dead. To answer this question I am going to use three of the short stories from Dubliners; An Encounter, Araby and Eveline. I have chosen these three stories as they are near the start of the book and thus detail young peoples lives in Dublin, a feature of the book I can, as a teenager, identify with. ARABY This is the first of these stories and there are several elements within that hint at the dull lifestyle experienced by the youngRead More Analyses of Short Stories Essay examples4756 Words   |  20 Pagesthat Goodman Brown and his wife, Faith’s names symbolize that they are good, religious people and that Goodman is making up everyone being evil in his head. I found an essay by Alexa Carlson that described the symbolism in light vs. dark, forest vs. town, nature vs. human, and fantasy vs. reality. In her paper, Essay #1: Young Goodman Brown, she states that â€Å"†¦fantasy vs. reality are employed to reinforce the idea that good and evil have been set up as strict categories into which no one, notRead MoreHow to Read Lit Like a Prof Notes3608 Words   |  15 PagesYou: Acts of Communion a. Whenever people eat or drink together, it’s communion b. Not usually religious c. An act of sharing and peace d. A failed meal carries negative connotations 3. Nice to Eat You: Acts of Vampires a. Literal Vampirism: Nasty old man, attractive but evil, violates a young woman, leaves his mark, takes her innocence b. Sexual implications—a trait of 19th century literature to address sex indirectly c. Symbolic Vampirism: selfishness, exploitation, refusal to respect the autonomyRead MoreANALIZ TEXT INTERPRETATION AND ANALYSIS28843 Words   |  116 Pagesresolved is one within the protagonist’s psyche or personality. External conflict may reflect a basic opposition between man and nature (such as in Jack London’s famous short story â€Å"To Build a Fire† or Ernest Hemingway’s â€Å"The Old Man and the Sea†) or between man and society (as in Richard Wright’s â€Å"The Man Who Was Almost a Man†). It may also take the form of an opposition between man and man (between the protagonist and a human adversary, the antagonist), as, for example, in most detective fiction. Internal

Global and International Business Contexts Analysis

Question: Discuss about the Global and International Business Contexts Analysis. Answer: Porters National Diamond Analysis and Environmental Analysis: After the civil war in Sri Lanka tourism has become one of the largest service sectors it can be also be characterized as one of the emerging sectors as well. An efficient management of the tourism industry along with determining the possibilities of growth at the end ushers the country towards the perspectives of growth as this determines the boom of the industry. The end of the war in the middle of 2009 created thousands of new opportunities in the tourism sector, by opening up the north area of the country for the local and foreign tourists (Mustafa, 2015). The trend of tourism kept on increasing during 2010, with the passage of each month there was almost 30 percent increase in tourism as compared to that in 2009. By the end of the financial year 2010, total increase in tourism sector was accounted to be 49 percent on arrivals (Louca Suranga, 2015). The nature of Sri Lanka is physically diverse as it is surrounded by beaches, plains, wild life, rivers, it is considered ad one of the most attractive tourist spots in the world. On the other hand, the country also attracts tourists by its enchanting natural beauty along with the invaluable heritages (Buultjens et al., 2016). Therefore, Sri Lanka can be considered to be a rich country in terms of its natural beauty and heritages. Now to examine the business environment of the country as a consultancy firm, Porters National Diamond Model will be used. This will determine how wise will be the decision for a British Company to invest in the tourism sector of Sri Lanka. This report will also emphasize on the PEST analysis of the country as this helps to determine the success or failure of the strategic framework adopted by the investor and thereby redesign their strategies effectively (Gunarathna et al., 2016). The Diamond model as developed by Michael Porter helps to determine the key weaknesses of the concerned region by linking up the regional development of the area. The Porters Extended Diamond Model is constituted by four determinants and two outside forces that interact in the Diamond Competitive advantage model. At first the National Diamond model was introduced to determine the national advantage of a particular nation (Athukorala Jayasuriya, 2013). As per the Porters National Diamond model, the diamond possesses four determinants in the form of factor conditions, , associated and supportive strategy, demand conditions adopted by the firm as well as the industry, structure and rivalry. These determinants individually as well as a system generates the perspective in which the competitive advantage of a nation is determined. According to Hettiarachchi et al., (2015), the National Diamond model can be used to illustrate the weaknesses and quality of the industrys microeconomic environment effectively and efficiently. The model ahs been used to select perfect location for opening up a new hotel or resort which will be positioned perfectly to attract tourists. The model has successfully linked the regional development with he Diamond in order to determine the competitiveness. Here, in order to explain the microeconomic environment of this particular region in relation to tourism, the National Diamond model has been developed (Mustapha et al., 2014). Figure: Porters National Diamond Model (Source: Developed by Author) This Diamond as explained by Porter is a system of reinforcing forces because the effect of one determinant will affect the other three determinants of the system as well. Advantage of a determinant may affect the advantages or disadvantages of the other determinants as well (Hall Page, 2012). These four determinants are described as Demand Conditions: This factor depicts sophisticated and demanding clients which provide the local firms to initiate innovative upgradation of the offered products and services. The strategy of the firm, structure along with rivalry: This factor depicts the causes responsible for local or domestic competition. This also generates the reason for which the firms continuously seek to determine the actual need of the customers so as to cater these needs as efficiently as possible (Ariyabandu et al., 2016). Factor Conditions: According to Fernando et al., (2015), this determinant includes the capital and natural resources along with the specialized infrastructures. Furthermore, it states that if a nation possesses more specialized factor compared to the basic level, it will lead to an improvement in the microeconomic environment of that nation. Industries which are related and supportive: This determinant helps the firms to compete in a uniquely effective and innovative manner. By determining the weaknesses of these four determinants of the National Diamond model the exact location for setting up an international tourist resort can be determined (Suresh Senthilnathan, 2014). A number of weaknesses associated with the microeconomic environment of Sri Lanka have been determined which are related to the tourism industry. Factor conditions: There is a lack of specialized labor resources in the hospitality and tourism industry Another strong weakness is that, the most attractive tourist spots are not promoted effectively. In the context of accommodation or transportation the infrastructural development is inadequate. Demand conditions: There is a significant deficit of market innovations and specialized techniques for the promotion of demand by using the local resources. For example, the tea tourism can be promoted by collaborating with the railways and staring a train service through the tea estates. Promotion for tourism in this region is significantly low. The advertising activity should be enhanced in both local and foreign aspects, building up a good website or education program development will be able to attract more tourists (Hyndman, 2015). The market positioning strategies for the region should be identified properly. The strategy of the firm, structure along with rivalry: It can be clearly identified that there is a lack of proper strategy along with vision. Entrepreneurs are risk averse that is they are afraid of taking huge risk, this leads to lack of service innovations. There is rivalry among the local firms and these are also limited by the tour operators and this also gives rise to monopoly structure. Industries which are related and supportive: Significantly low numbers of supporting or related industries are present as the entrepreneurs are least interested in investing. For example, the opportunity of hiking, biking, golf, bird watching is not present (Adikari, 2013). Specialized facility of medication or tourist shopping centers is not present. Apart from these four determinants there are two outside factors present as well in the Porters National Diamond Model which are Government and chance. Government is essential in designing and implementing policy frameworks, development of industries, monitoring, implementation and designing of legal framework, maintaining the standard of products and services, development of infrastructures (Khoshnevis et al., 2015). The end of the civil war in 2009 had created a better chance for tourism in the country. There are also chance factor of tsunami and other related disasters that can affect the tourism in Sri Lanka. As per the National Diamond model developed by taking into account the present situations of tourism industry of the concerned country, policies can be designed and recommended for future for regions all across the country. There should be significant development in the infrastructure of the country as this will help to attract more tourists both local and from foreign countries as well. Promotion of tourism of the country should be effective as most of the beautiful places in this country are either undiscovered or unpopular. Therefore, initiatives are taken on the part of the government as well as from the local tourism companies (Champika Silva, 2015). Now to analyze the business environment of Sri Lanka more effectively it is quite important to develop a clear understanding about the concept of business environment. Business environment actually comprises of a mix of different forces that affects the operability of a business structure. According to Fernando (2015), the environment of business can be divided into two categories, internal business environment and external environment. The internal environment is controllable by the business and it determines the strengths and weaknesses of the business. The managerial structure, creditworthiness of the organization is sometimes also considered within the internal environment of the business (Mustafa Santhirasegaram, 2014). On the other hand, external environment can be defined as he environment that is not uncontrollable by the organization. The external environment of an industry or organization is determined by the political, economic, societal and technological factors. As thes e factors are not controllable the industry should change itself according to the situation of these factors. In this section of the report, the external environment of the tourism industry in Sri Lanka will be analyzed, in order to gain a better insight of the industry so that the British company can make its investments more profitable, The tool that examines the effect of these factors on the external environment of the industry is popularly known as the PEST analysis. Political factors: The political factors can affect the tourism sector widely. Terrorism, civil wars, political backings are some of the major political factors that constitute the political environment of the concerned country. The Board of Investments have started to develop hotels in the eastern and Northern regions of the country by providing a with tax holiday on any project which involves a minimum level of investment of five hundred thousand US dollars (Biller Nabi, 2013). The government of Sri Lanka is also engaged in developing infrastructures, such as construction of roads, ports and new airports etc. lack of skilled man power, civil war and distracted terrorism are also some political factors that adversely affect the tourism industry of Sri Lanka. The country is also having some relational problem with some countries which can adversely affect the import and export and the tourism industry as well. Therefore, these are the effects that the political factors can impose on the tourism indust ry (Hilal Mubarak, 2014). Economic Factors: The economic factors include tax rates, rate of unemployment, rate of interest etc. these factors affects the industry operations largely. In order to develop the tourism sector, the government of Sri Lanka has developed a five year strategic plan. Some of them are uplifting the foreign exchange earnings from 500 million US dollars to 2.75 billion US dollars by the end of the year 2016 (Robinson et al., 2013). Distribution of the benefits accrued from tourism industry in the society and finally, combining the tourism industry with the real economy. However, tourism industry creates direct as well as indirect opportunities of employment and therefore lack of skilled labor and poor promotional framework can become a potential threat to the industry. Societal Factors: The societal factors have also affected the tourism industry from a number of aspects. Values, tradition, cultural aspects and beliefs are some of the societal factors that constitute the social environment of the industry (Gupta Singh, 2013). Sri Lanka possesses a variety of different food culture. It ranges from rice and curry, milk rice, pittu and many more. This is another factor that attracts tourists towards Sri Lanka. Moreover, the country is a traditional and therefore tourists can also have food that belongs to their country as well. This is the key strategy that has been adopted by a number of hotels in the country. Although, there is another factor that attracts the tourists is the art and culture of the country which is based on their religious beliefs (Fernando et al., 2013). Technological Factors: Technological factors play an important role in determining the external environment of the industry. Information, techniques and processes of transforming inputs into outputs of an organization are considered as technological factors. Under the influence of globalization, the use of information technology was increasing in the tourism industry (Fernando et al., 2013). Use of information technology helps the tourism industry to reduced the costs associated with handling of information, increase the speed of information transformation and furthermore, the use of information technology has also enhanced the promotional activity of tourism as well. Therefore, it is very important to possess proper skills and technologies and involvement in multi-channel strategy for reaching the final consumer rather that depending on the foreign media. Presently, Sri Lanka is engaged in website development and providing high quality services at an affordable price. This will in turn help the tourism sector to make the most of information and communication technology. However, the cyber crime and internet hacking issues could become a potential threat to the industries as most of the hotels are doing their reservations and transactions over the internet (Fernando et al., 2013). In order to overcome this threat latest and improved security system should be used to protect the database from the hackers. These are the factors that influence the external environment of the tourism industry of Sri Lanka. As the external factors cannot be changed the industry should try to adapt to these external factors. Industrial Environment Analysis: In order to analyze the industrial environment of Sri Lanka it is necessary to acquire a broader knowledge about the industrial framework and the market structure of the country. It is also quite necessary to get acquainted about the investment climate in Sri Lanka (Irudeen Samaraweera, 2013). As per the empirics provided by the Central Bank of Sri Lanka, the country has achieved a literacy rate of 90% and has become able to supply educated workforce through its primary and secondary education. Therefore, this workforce can be trained to the best in comparison to the other available workforce. These factors combined with the high availability of cheap labor as the rate of unemployment is very high, will benefit the investors (Assaf et al., 2015). This is because the investors will be able to acquire highly productive labor at a cheaper rate and thereby increase their productivity. As a part of the national economic development policy the country has also implemented incentive schemes for investors. With the passage of time the successive governments of Sri Lanka have also liberalized various aspects in order to smooth the path of foreign investment. After the establishment of Greater Colombo Economic Commission (GCEC) in 1978, the framework of investment incentives were broadened later in 1992 the GCEC were restructured and named as Board of Investment of Sri Lanka (Assaf et al., 2015). With the objective of improving the policy environment a number of steps have been taken forward. First and foremost among them is permitting the total foreign ownership in all the areas of the economy. Secondly, there are no bindings on the repatriation of income, capital and fees and in the case foreign exchange as well. Thirdly, the constitution of the country guarantees the safety of foreign investment (Assaf Tsionas, 2015). Next, an efficient and effectively designed legal and legislative framework is established within the economy. It protects the property rights, settlement of disputes caused by the arbitration as well as the company law. Fifth, the country has established a bilateral investment protection agreement with 23 countries and a double tax benefit agreement with 28 countries. Finally, the most important among all is that the applicable incentives as stated in those agreements cannot be changed by the successive governments (Irudeen Samaraweera, 2013). Now, in order to analyze the industrial environment it is essential to know the objectives of these incentives which are offered to the investors, the primary objective of these incentives is to promote the diversification of the industries and services of Sri Lanka by focusing on enhanced technologies and value addition (Kallesoe De Alvis, 2016). Secondly, promotion of investments in the large scale projects with special focus on the infrastructural development. Thirdly and finally, exploit the localized opportunities and the comparative advantages of Sri Lanka. Therefore, it can be said that the industrial environment of Sri Lanka is quite favorable for the foreign as well as local investors. The investors are faced with a number of market entry modes. The decision on determining the way to enter a market can significantly affect the outcome of the investment (Kallesoe De Alvis, 2016). There are four ways of entering foreign market exporting, licensing, joint venture and foreign direct investment. The method of exporting simply involves directly selling the domestically produced goods or services in the foreign market. This is a traditional and popular way of expanding the business in another country (Irudeen Samaraweera, 2013). The advantage of this method is that since the production of the goods does not require tom be produced in the targeted foreign country, there is no need to invest in the foreign production facilities. Licensing method is also another process of entry in the foreign market. It actually permits a company in the targeted foreign market to use a property of the concerned licensor. The property is mainly intangible such as patent, trademark or advanced production technique. The licensee or the user of the property pays a lump sum amount for this to the licensor. Another way entering the foreign market is joint venture that is by investing in the foreign market by collaborating with a local organization. Finally another way to enter into the foreign market is to use Foreign Direct Investment; it provides direct ownership of properties and facilities in the targeted foreign country (Irudeen Samaraweera, 2013). The foreign direct investment also known as FDI involves direct transfer of resources such as capital, technology as well as human capital. Direct foreign investment may made by acquiring an existing entity in the targeted foreign market or setting up a new enterprise. The advantages of foreign direct investment are it provides the investor a sharp control over the operations in the foreign country (Kallesoe De Alvis, 2016). It also provides a better protection of the investors capital. Moreover, foreign direct invest in this case of Sri Lanka will help the organization to develop better understanding of the host market and the company will be able to adapt products developed for the market and respond to the market shocks accordingly. The foreign direct investment will be much more appropriate than the other entry strategies as the government of Sri Lanka is very friendly towards the foreign investors (Kallesoe De Alvis, 2016). It has also developed a number of policies and incentive schemes for protecting and attracting a significantly large number of investors in the country. Therefore adapting the strategy of foreign direct investment will be appropriate for the investor as this will provide protection and guarantee of profitability. There are a number of disadvantages as well. The process of foreign direct investment is a costly one. The political and economic factors become more influential on the policy of foreign direct investment. Contemporary Management Issues: From the first part of the assignment it is clear that the infrastructural development in Sri Lanka is still inadequate. The country is still lagging far behind the other tourist destinations. Therefore, the investor should go for a proper management of the tourists amenities and transport facilities so as to ensure that the tourists do not feel uncomfortable (Lokuhetty et al., 2013). In order to ensure efficient transport facility the organization may provide a complimentary pick up and drop facility from the airport at least up to a certain distance. This will certainly increase the satisfaction level of the customers. Moreover, it has been observed that there is a lack of adventure sports facilities in the concerned region; the organization may also start an organization on its own responsibility (Irudeen Samaraweera, 2013). This may include jet skiing, hiking at a low altitude or biking etc (Assaf Tsionas, 2015). In a beautiful place like Sri Lanka it will definitely help to at tract more tourists. Finally, in the case of industrial environment it has also been observed that though the business environment is favorable for the foreign investors, it will not be perfect to adopt any other method rather than FDI. The government of Sri Lanka is very supportive towards the foreign as well as the local investors (Rauf, 2014). However, the investors if adopt export or joint venture policy it may not be beneficial to them. This is because as there are a number of local agencies the competition level will be high and if direct supervision is not present the project will not be profitable. Reference List: Adikari, A. M. P. (2013). The Study of Impacts of Tourism Industry on Employment and Gross Domestic Product in Sri Lanka. Ariyabandu, M. M., Miranda, R., Wettasinghe, K. (2016). Gender play in economic redevelopment in post-tsunami Sri Lanka.Women and Disasters in South Asia: Survival, Security and Development, 143. Assaf, A. G., Tsionas, E. G. (2015). Incorporating destination quality into the measurement of tourism performance: A Bayesian approach.Tourism Management,49, 58-71. Assaf, A. G., Josiassen, A., Agbola, F. W. (2015). Attracting international hotels: locational factors that matter most.Tourism Management,47, 329-340. Athukorala, P. C., Jayasuriya, S. (2013). Economic policy shifts in Sri Lanka: the post-conflict development challenge.Asian Economic Papers,12(2), 1-28. Biller, D., Nabi, I. (2013).Investing in Infrastructure: Harnessing its Potential for Growth in Sri Lanka. World Bank Publications. Buultjens, J. W., Ratnayake, I., Gnanapala, W. A. C. (2016). Post-Conflict tourism development in Sri Lanka: implications for building resilience.Current Issues in Tourism,19(4), 355-372. Champika, P., Silva, M. A. L. (2015). Global Distribution System for ancillary services in tourism industry: with reference to travel agents in Sri Lanka. InAnnual Research Symposium, University of Colombo, October, 2015. Fernando, I. N. (2015). What Competitive Strategies Way forward the Regional Competitiveness? A Comparative Economic Approach to Sri Lankan Tourism.International Journal of Business and Management,10(4), 178. Fernando, S., Bandara, J. S., Liyanaarachch, S., Jayathilaka, R., Smith, C. (2013). Political violence and volatility in international tourist arrivals: the case of Sri Lanka.Tourism Analysis,18(5), 575-586. Fernando, S., Bandara, J. S., Smith, C., Pham, T. (2015).SLCGE-Tourism: A computable general equilibrium model of the Sri Lankan economy for tourism policy analysis(No. economics: 201506). Gunarathna, M., Janice, L. H., Chan, J. K. L. (2016). Obstacles Against the Tourism Development as an Instrument of Poverty Alleviation. Gupta, S., Singh, S. C. (2013). Study of Inter Linkages of Tourism Sector: Emprirical Evidences from SAARC ASEAN Countries.JOHAR,8(1), 68. Hall, C. M., Page, S. (2012).Tourism in south and southeast Asia. Routledge. Hettiarachchi, I. C., De Silva, D. A. M., Sivashankar, P. (2015). Human Resource Audit for the Sri Lankan Tourism and Hospitality Industry.Tourism, Leisure and Global Change,2(1), 88-104. Hilal, M., Mubarak, K. (2014). Market orientation adoption strategies for small restaurants: a study in the Eastern Sri Lanka.Journal of Management,8(1). Hyndman, J. (2015). The securitisation of Sri Lankan tourism in the absence of peace.Stability: International Journal of Security and Development,4(1). Irudeen, R., Samaraweera, S. (2013). Big data solution for Sri Lankan development: A case study from travel and tourism. InAdvances in ICT for Emerging Regions (ICTer), 2013 International Conference on(pp. 207-216). IEEE. Kallesoe, M., De Alvis, D. (2016).Review of developments of environmental services markets in Sri Lanka. Bogor, Indonesia: World Agroforestry Centre (ICRAF). Khoshnevis Yazdi, S., Homa Salehi, K., Soheilzad, M. (2015). The relationship between tourism, foreign direct investment and economic growth: evidence from Iran.Current Issues in Tourism, 1-12. Lokuhetty, A., Jayawardena, C., Mudadeniya, D. (2013). Developing a shared vision for tourism in post-war Sri Lanka.Worldwide Hospitality and Tourism Themes,5(5), 486-494. Louca, C. N., Suranga, S. (2015). Causality patterns of the tourism industry in France.International Journal of Sustainable Agricultural Management and Informatics,1(3), 272-284. Mustafa, A. M. M. (2015). Foreign Direct Investment in Developing Sri Lankaà ¢Ã¢â€š ¬Ã… ¸ s Tourism Industry: Problems and Prospects.Niigata, Japan, 75. Mustafa, A. M. M., Santhirasegaram, S. (2014). Empirical investigation of the relationship between tourism receipts and sustainable economic growth in Sri Lanka.Journal of Emerging Trends in Economics and Management Sciences,5(7), 131. Mustapha, M. S. N., Lewangamage, C. S., Thompson, L. M. (2014). Rapidly Deployable Structures For The Tourism Industry In Sri Lanka. Rauf, F. A. (2014). Environmental Strategic Factor Analysis of the Tourism Industry in the South Coastel Part of Sri Lanka.Journal of Emerging Trends in Economics and Management Sciences,5(5), 426. Robinson, R. N., Ritchie, B. W., Kralj, A., Solnet, D. J., Baum, T., Ford, R. C. (2013). An Asia-Pacific coreperiphery futures paradox: Divergent worker and tourist mobilities.Journal of Travel Research, 0047287513513164. Suresh, J., Senthilnathan, S. (2014). Relationship between Tourism and Economic Growth in Sri Lanka.Published as the 7th chapter of a book entitled Economic Issues in Sri Lanka compiled by Dr. S. Vijayakumar, 115-132.

Is It Time to Hire a Content Strategist

Online content is a key part of any business’s marketing strategy, but any business will find it hard to achieve their marketing goals without a clear content strategy. According to Marketing Profs and the Content Marketing Institute, 63 percent of businesses don’t have a documented content strategy. This is where a content strategist comes in. With only 42 percent of companies having a designated content strategist, brands that choose to have one on their team can gain a competitive advantage. What is a Content Strategist? A content strategist can be thought of as the architect of a business’s content marketing plan. Their job is to ensure the efficient delivery of useful and engaging online content to potential and existing customers. To develop a successful content strategy, they need to understand a business, its marketing goals, and the needs of its target audience. What Are the Main Tasks of a Content Strategist? The duties of a content strategist will vary from one business to the next, but there are some common tasks they’ll be responsible for: Assessing Existing Content A content strategist will identify where content is located, how it’s designed, how it functions, and where improvements can be made. They’ll determine whether the content is designed with the target audience and search engines in mind, and ensure it is consistent across all online channels. The role will also involve meeting team members across different departments to develop promotional strategies, find content gaps, and look at how to refresh older content. Setting Guidelines They’ll ensure that all team members are aware of a brand’s editorial strategy. This involves creating and maintaining an editorial calendar and giving team members a content style guide: †¢ Clarifies the style and tone of all brand content. †¢ Identifies audience demographics and personas. †¢ Gives details on preferred content formats and delivery channels. Delivering Content Each type of content needs to be presented appropriately, based on research and experience. A content strategist will determine the best content distribution channels, understand how to tailor content to each channel, and will know when and how often to publish content. A content strategist may not write on a daily basis, but they may have to jump in and create content when necessary. Editing Editing is more than cutting words and optimizing phrases. It’s about understanding what should be rewritten or discarded according to analytics data and content performance. Analyzing Content Performance Content strategists must be able to use analytics tools to measure content performance according to marketing goals. They will spot weaknesses in specific areas and plan new strategies where appropriate. Budget Responsibilities As well as knowing how to improve content marketing ROI by focusing on the right organic channels, a content strategist will be familiar with paid content strategies. These include search engine marketing, social media ads, display advertising, and native advertising. What Makes Someone a Good Content Strategist? The best content strategists will possess certain qualities that enable them to achieve greater content marketing success. Look out for someone who has the following: Campaign Experience A good candidate will have years of content marketing experience. They’ll be familiar with planning and executing content campaigns, and will, therefore, have a more instinctive feel for what will and won’t work. Having a background in your specific industry is a bonus. They’re more likely to care about your business and understand your target market. Multitasking and Organizational Skills A brand’s content marketing success depends on a clear strategy. You need someone who can plan effectively, lead projects, and keep projects on track without compromising quality. A content strategist needs to be constantly aware of content performance. What are people engaging with? Which pieces of content drive conversions? This requires knowledge of analytics tools and how to interpret data. Collaboration Skills Not everyone will appreciate the importance of content marketing. Content strategists need to be able to demonstrate to others the power of content marketing and also promote team collaboration. An Ability to Remain Calm Under Pressure Managing tight schedules isn’t always easy, so a strategist needs to keep their composure when deadlines are tight and conflicts emerge. They should also be able to adapt quickly to unpredictable events. Remaining in control doesn’t mean that they shouldn’t take risks; the best content strategists are always willing to test exciting new strategies to maximize results. Copywriting Skills Being able to craft engaging content is key to effective content marketing, so having great copywriting skills is a major advantage. Knowing how to tell a great story and persuade readers through colourful language is a valuable skill. Is It Time to Hire a Content Strategist? Only 35 percent of B2C marketers believe their content marketing strategy is very effective. A content strategist will map out a content plan that delivers the right content to your existing audience and potential customers. They’ll strengthen your content strategy by defining your marketing objectives, competitive advantages, and unique brand voice. If you want to ensure all the ingredients of your digital content work together, you should definitely consider hiring a content strategist. It will strengthen your brand’s online presence for years to come.